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Research papers

Viewer response to branded integration

This paper presents current findings regarding response to various on air branded integrations. Actual case studies are presented, as well as analyses from Q4 2004 and trends based on over 1.5 years of data (September 2003 - March 2005.)The data have...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Barbara Zack, David Kaplan
June 21, 2005
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Citation

Zack and Kaplan (2005a, June 21). Viewer response to branded integration. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/viewer-response-to-branded-integration